Our Story
Crafting authentic Italian pizza with passion since 1990
From Naples to Your Neighborhood
'SharedUtilityMart' began with a simple dream: to bring genuine Neapolitan pizza to New York. Founded by the Smith family in 1990, our pizzeria started as a small, family-run shop with recipes passed down through generations.
Elena Moretti, our founder, learned the craft of pizza-making during her journeys across Italy, studying with master pizzaiolos in Naples—the birthplace of the dish. Returning to the UK, she aimed to recreate the magic of true Italian pizza using time-honored techniques and top-quality ingredients.
What started as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity has never wavered. We still employ wood-fired oven techniques, prepare our dough fresh daily, and source the finest ingredients we can find.
Today, 'SharedUtilityMart' remains family-owned and operated, with the second generation of the Smith family now leading our passionate team. While we've welcomed some modern innovations, the core of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, highest-quality ingredients, collaborating with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We’re more than a restaurant—we're an active part of our community, supporting local initiatives and providing a welcoming space for everyone.
Sustainability
We are committed to environmentally responsible practices, from minimizing food waste to eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Elena Moretti
Owner & Head Chef
Second-generation owner who trained in Naples and has been perfecting our recipes for over 15 years.
Lina Morelli
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Gabriele Russo
Master Pizzaiolo
Born in Naples, Gabriele has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Emma Clarke
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Kai Nakamura
Sommelier & Beverage Director
Curates our beverage program, specializing in Italian juices and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
Oliver Reed
I love that 'SharedUtilityMart' uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Ava Bennett
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Liam Carter
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere